Ideas
How to approach technology to build information power.
Recent Videos
Building Information Power
6th August 2026
Fightback: Tools for building information power
18th August 2026
The Faster Horse Fallacy: Why AI adoption ≠ AI transformation
26th August 2026
My Virtual Workforce: A human's guide to a non-human team
4th September 2026
Campaign Lab: The role of AI in content and message production
16 July 2026Rootcause Research
A pro-democracy agenda for the future of digital information environments
Exploring the role of AI in digital information environments
Examining UK politics influencers and common narratives on TikTok
Analysing and mapping public discourse on AI with practical recommendations for CSOs
The Progressive Playbook: The five forces driving change in the digital information environments
Publications
Communicating complexity: a guide for researchers and policy advisers
Open, inclusive, effective: shaping the future of the modern public sphere
AI use in think tanks: six key survey findings
Disinformation and misinformation in health communication
If I were Chief AI Officer of My Human Rights Campaign
Migrants and misinformation: key themes in Nigeria, Bangladesh and Malaysia
Informational power and disinformation: actors, messages, incentives
10 things to know about misinformation and disinformation
A Video Guide to The Future of Information
How Social Media is replacing Traditional Media
Elon Musk is right... Social Media has pretty much killed Traditional Media. Newspapers are disappearing, TV news audiences are shrinking and creators on platforms like YouTube, TikTok and Instagram now reach bigger daily audiences than the BBC and every major newspaper combined. In this video we break down how the news landscape has shifted, why it matters for democracy and what it means for anyone trying to build influence in this fast paced, fragmented digital information world. If you want to understand and shape the future of information, this is the series to watch.
Fragmentation
BlueSky might feel like a safe space for like-minded people, but that does not mean it will automatically make the world better. News consumption is fragmenting faster than ever, with most people now checking at least six different sources every day - from social media feeds to WhatsApp groups. Whilst diversification has its benefits, it also created echo chambers, fuels polarisation and challenges democracy. In this video I break down Fragmentation, the first of five big trends reshaping our information environment, and why it matters for organisations and individuals to build influence online.
Contested Reality
Did he Salute or just wave? In a world where we all see the same thing but reach different conclusions, we are looking at the second major trend reshaping our Information Environment: Contested Reality. Despite thinking we are receiving the same facts, the Rashomon Effect explains how it is human nature to have different, and equally valid, interpretations. In this video we explore how technology, from deepfakes to AI influencers, is making it harder than ever to sort fact from fiction.
Datafication
Who knows you better than anyone else? Your phone, that's who! We're not just talking about social media... From your Smart TV to your air fryer, our everyday lives are being turned into data. Why does this matter? In this video I will be exploring how companies use this information to influence us and why our unequal access to that same data is a problem. This is the third major trend reshaping our Information Environment: Datafication.
The rise of the influencer
Brands are out... Influencers are in. Today, two thirds of people trust influencers more than brands, and that shift is reshaping the future of communication. From food creators with audiences bigger than newspapers to political voices shaping TikTok, influencer culture is rewriting the rules. This video explores the fourth trend that is reshaping modern media - The Rise of the Influencer, why the market is set to hit $500B, where the biggest opportunities lie and how you can step into the gap to shape conversations that matter.
The decline of text
Text is losing its power and video is taking over. Today, people are more likely to watch a short video on their phone than ever read a long report - and this is the final trend that is reshaping our Information Environment: The decline of text. From vertical videos, podcast, data visualisation and AI driven search, knowledge is shifting away from long form writing towards visual and audio formats built for the attention economy. If we want to shape the future of communication, we need to adapt.
AI Journalism and power
What happens when elite journalism meets artificial intelligence? After visiting the Financial Times, I explore how AI is reshaping the media landscape, why copyright battles matter, and what legacy institutions must do to stay relevant in a changing world. From Open AI licensing deals to the collapse of elite influencers - this is a wakeup call for journalism, democracy and everyone who cares about truth in the digital age.
AI Overview
This isn't really me - It's AI, and that's the point. Every trend shaping our information environment from fragmentation, influencers and the decline of text is about to be supercharged by artificial intelligence. In this video I explore how AI is reshaping trust, accelerating datafication, and changing how we create, consume and question information.
AI Heaven
Is AI really a gateway to Heaven on earth or is it just another overhyped promise? In this video we delve into the myth of AI Utopia and ask what a realistic AI Heaven could look like. AI could improve our lives: helping us cure diseases, personalising education, reshaping democracy and breaking down language barriers for human connection. But there's a catch, AI Heaven isn't guaranteed...
AI Hell
Forget robot takeovers - the real threat from AI is far more subtle, and much scarier. Artificial Intelligence can quietly erode democracy, widen inequality and empower authoritarian regimes, often without us realising. AI is racing ahead faster than governments can respond. In the wrong hands, it risks becoming a tool for billion dollar corporations to shrink freedom, only serving the few.
Uses for AI
Not sure how to use AI in your work? In this video I share three powerful, practical ways AI is already helping organisations make smarter decisions: 1. Turning huge data sets into actionable insights 2. Beating information overload with AI powered news digests 3. Unlocking audience insights with smart chat bots.
The future of Communications
Is your communications strategy stuck in the past? Our information environment is fragmented, fast-changing and harder than ever to trust, with AI only increasing these factors. In this video, I share four essential lessons to take your communications strategy into the future: Build communities that grow real trust, Avoid over-reliance on social platforms, Use data to make smarter decisions and Innovate with AI to stay ahead.
The Communications Teams of the Future
Too many communications teams are built for the past, not the future. But the information environment has changed - and if your team structure hasn't, you're already falling behind. Here's what a future ready communications team really needs: Narrative & Storytelling Strategy, Data Science, Content Production, Relationship Management.
The Secret to Social Media Success
On social media, there are no rules -- and that's the secret to some of the biggest success stories. From £5 recipes turned into a multi-million pound empire, to a wine reviewer blind tasting during marathons, to an airline roasting its own customers... these are not accidents. They're blueprints for modern communications.
How we win the Fight for Future of Information
Everything is changing -- and not for the better. Our information environment is fragmenting, trust is collapsing and AI threatens to make it worse. If we want to save democracy and protect human rights, we need to act now. To win the fight for the future of information we must: Build political will that puts democracy above party lines, Challenge the power of tech giants, Re-define what good communication looks like in the digital age, Get clear on what the future we do want, instead of what we fear. This is the final video in the series but the fight for the future of information is just beginning.
GEO Tips for Impact Organisations
The Tip of the Iceberg - Why Em Dashes are the least of your AI writing worries
Soon, You Won't Even Know When You're Being Advertised To
Six Communications Predictions for 2026
Your Phone Isn't Listening. It Doesn't Need To.
The Media World You Learned to Navigate No Longer Exists
The 'Shy AI' Phenomenon
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