Five billion internet users on the planet, all with their own unique digital information ecosystem.
At Rootcause, we bring together digital data investigators and first-class communicators to navigate the future.
We believe that using AI and data to inform strategic communications is critical to ensuring positive, persuasive and powerful content that can be used to defuse the threats that exist in digital information ecosystems.
We work with forward thinking organisations to identify insights that inform effective modern strategic communications, by:
Monitoring and identifying networks of influence.
Building narratives and audiences in digital information ecosystems.
Understanding the political environment in which you operate.
Digital Information Ecosystems
These ecosystems are made up of websites we visit, the social media we scroll, the direct messaging groups we use, the video games we play, the streaming services we subscribe to and the online purchases we make.
The speed at which technology has driven this new world has had serious consequences. Misinformation and disinformation have bolstered dangerous narratives, deepened mistrust and undermined democracy.
Powerful technology companies, social media platforms and politicians have failed to keep up with these emerging online threats and many organisations have been left behind.
Breaking the cycle
In the years ahead our digital information ecosystems will become even more fragmented, influential voices will continue to emerge outside of traditional media spaces and new technology will make it even easier to create narrative conflict. We believe our approach can help clients get ahead of the curve and break the cycle of negative outcomes we often see emerge from the internet.
Find out more and get to the heart of our approach here.
