About

What we do

We are living through a radical transformation in how we create, share and consume information.

This transformation has been driven by digital technology - from the internet and mobile phones to social media and now artificial intelligence. Today’s information environments are highly fragmented, influential voices face fewer rules and it's harder than ever to know what to believe. People increasingly prefer video and audio content over text.

All of this means that old models of communication are no longer fit for purpose and that in order to connect more deeply with audiences, new tools, skills and mindsets are urgently required.

Diagram showing the shift from traditional to digital media ecosystems

Our approach

Technologists and first-class communicators, navigating the future

We believe that using AI and data to inform strategic communications is critical to ensuring positive, persuasive and powerful content that can be used to defuse threats and create change in digital information ecosystems.

Sources across digital and social media analysed daily in your inbox so you don't have to manually monitor, keeping you on top of trends
Analysis on what resonates specifically with your organisation's audience
Strategic content suggestions based on the latest research
Newsletters, articles and events

Intelligence

Our intelligence products give organisations the real-time picture they need to act first. From daily narrative briefings to influence mapping and trend analysis, we make sense of what is happening and what it means.

See intelligence products

Ideas

When communication professionals are better informed they make better decisions, which leads to better outcomes and collective power which can be used to protect the values and people we care about. We bring changemakers together to share knowledge and master the modern information environment.

Ideas

Looking ahead

Breaking the cycle

In the years ahead, digital information ecosystems will become even more fragmented. Influential voices will continue to emerge outside traditional media. Technology will make it ever easier to create narrative conflict.

We believe our approach can help clients get ahead of the curve and break the cycle of negative outcomes we too often see emerge from the internet.