A story about the future in 14 facts.

A story about the future in 14 facts.

1. The Government is planning to lower the voting age to 16.

2. Over half of under 34’s now say that social media is their main source of news (Reuters Institute).

3. Amongst men 18-24 years old Reform was already as popular as Labour at the last election (JL Partners Polling).

4. Tik Tok and You Tube are the fastest growing major social media platforms (Pew).

5. YouTube is the second most watched UK media service after the BBC (Ofcom).

6. Reform UK have double the Tik Tok (440k) and You Tube (118k) following of Labour (See below).

7. Nigel Farage has more TikTok followers (1.3m) than every other MP put together.

8. Keir Starmer is not on TikTok.

9. X (formerly Twitter) and Facebook audiences are slowing and shrinking - Labour is strongest there.

10. UK newspaper readership has been decimated over the last 20 years falling from 20 million to 2 million (Press Gazette/ABC).

11. Rootcause research shows how influencers out perform traditional media on UK political TikTok with only Sky News and LBC in the top 10 accounts.

12. Historic print media organisations were nowhere to be seen in this research. (Rootcause)

13. Two men in their 50s with strong backgrounds in print newspaper journalism and legacy media have just been appointed to run the UK’s Labour Government’s political and operational Communications efforts.

14. Reform has just built its own video studio in Millbank and one of its leading digital strategists is 23 years old.

This isn’t just about politics.

It’s about Communications Strategy.

Are you and your organisation thinking like Reform or thinking like Labour when it comes to engaging your audiences?

P.S - Numbers obviously don’t tell the WHOLE story but the ones below are quite eye opening when you factor in demographics and consumption trajectories (+ platform policies and algorithms!)  - the Greens are also significantly bigger than the Lib Dems online…