Narrative & Framing Analysis

Measure the state of the conversations you care about and identify routes to change 

Understanding the performance of different narratives and content around a particular issue on social and mainstream media channels is key to success in strategic communications, advocacy or policy campaigns.

Rootcause uses a blend of AI and traditional research methods to create an exhaustive index of narratives and content relating to an issue, we combine this with assessment of the frames which govern how the issue is widely understood across society. This enables us to understand what content works best on different platforms.

With this analysis, we can identify which issues and topics have the greatest potential to achieve narrative change – and help you change hearts and minds on the issues you care about. 

Influence mapping

Identify the most effective or influential voices you may not know about

Modern communications, campaigns and advocacy work requires a mix of messengers including independent influencers with wide reach and strong audience engagement. 

Yet many tools that claim to map influencers are designed for consumer products and mass markets. They fall short when it comes to the business of ideas.

Rootcause helps you identify communities of users that exist around particular topics or themes.  We then examine these communities using AI-assisted methodologies to identify the most consistently effective or influential voices. We distill what makes those people effective and look for links between different communities that offer novel routes to influence and potential for wider movement building.

Training

Inform and inspire your organisation

AI and the evolution of digital information environments are daunting and fast moving topics. It can be difficult to keep pace and make judgment calls about which bits matter and which bits are just hype. 

We offer training and facilitation for workshops relating to AI and the future of digital information environments. 

This includes developments with AI technology and their implications for communications professionals, the relationship between technology and democracy and the impact for organizations working to achieve policy change and the evolution of political discourse.

Consultancy

Respond to the complex challenges you face

Sometimes you need an answer to a difficult question or a new perspective on an old problem.  

Rootcause has a growing bank of insights which offer us a unique perspective on social media platforms, AI tools and how to make the most of them. We also have a deep understanding of the digital information environment and how the rules and regulations which govern it can have challenging consequences for democracy. We offer consultancy that leverages our unique insight to offer practical recommendations and thought provoking considerations for practitioners in communications, policy and advocacy.